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Studying without staring

March 26th, 2009

Information what comes to brain is processed and remembered even if you not pay attention on it.

Contrary to common belief, attention may actually impair the ability of people to draw conclusions based on the visual images or stimuli they observe, reports Valentin Dragoi, Ph.D., the study’s senior author and an assistant professor at The University of Texas Medical School at Houston.

“Even when you ignore environmental stimuli, your brain may still be sensitive to their content and store information that will influence subsequent decisions,” Dragoi said. “Paradoxically, paying attention may actually reduce learning during repeated exposure to visual images.”

It has good and bad side.  We can improve learning process using this information. Or We can be brainwashed by new more sophisticated  advertisements.

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